The story, as recounted by Music Weird, goes something like this – in the early to mid-1970s, Elvis was moving away from bluesy rock classics, skewing more towards melancholy ballads. The shift became more pronounced as his marriage to Priscilla Presley soured, eventually ending in 1973. It was music producer Felton Jarvis who pushed Elvis to record "Burning Love," presumably hoping to bring something upbeat into the mix after a three year dry spell on the charts. Whatever the thought process, it became Presley's last big hit, peaking at number two on the Billboard Top 100, with Chuck Berry's "My Ding-A-Ling" locking it out of the top spot. It was a different time.
Aside from having a lot of feelings, the King had another reason for disliking the number. According to Memphis Mafia regular Jerry Schilling's book "Me and a Guy Named Elvis," Presley couldn't keep track of the song's frantic, disjointed lyrics. "Elvis," he writes, "who had close to a photographic memory when it came to books, scripts, lyrics—always insisted that he needed a lyric sheet to perform 'Burning Love.'"
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