Jens Grede is a Swedish entrepreneur who has co-founded some of the most successful fashion brands in the world, such as Frame, Skims, Good American, and Brady. He is also the chairman of Wednesday Agency, a creative agency that works with clients like Calvin Klein, H&M, and Nike. But how much is Jens Grede worth, and how did he achieve his impressive fortune?
From Skateboarder to Fashion Mogul
Jens Grede was born in 1978 in Sweden, where he grew up with a passion for skateboarding and music. He moved to London in 1999 to study at Central Saint Martins, a prestigious art and design school. There, he met Erik Torstensson, who would become his lifelong business partner and friend.
The duo started working at Wallpaper magazine, where they learned the ropes of the fashion industry. They soon launched their own creative agency, Saturday Group, in 2003, which offered branding, marketing, and content services to fashion and lifestyle clients. They also created Industrie magazine, a biannual publication that featured interviews with influential figures in the fashion world.
In 2012, they decided to venture into the consumer fashion space with Frame, a denim-focused brand that aimed to capture the effortless style of off-duty models. They collaborated with celebrities like Karlie Kloss, Gigi Hadid, and Kaia Gerber to create denim styles that catered to different body types and preferences. Frame quickly became a hit among fashion insiders and celebrities, and expanded into other categories like leather, cotton, and cashmere.
Partnering with the Kardashians
In 2016, Jens Grede married Emma Grede, a British entrepreneur who had founded ITB Worldwide, a fashion marketing agency. The couple moved to Los Angeles in 2017, where they started working on new projects with some of the most famous names in Hollywood.
One of their first collaborations was with Khloé Kardashian, who co-founded Good American with them. Good American is a size-inclusive denim brand that offers jeans from size 00 to 24. The brand also sells activewear, swimwear, and accessories. Good American made headlines when it generated $1 million in sales on its first day of launch.
Another successful partnership was with Kim Kardashian West, who co-founded Skims with them. Skims is a shapewear brand that offers products in a wide range of nude shades and sizes from XXS to 4X. The brand also sells loungewear, sleepwear, and underwear. Skims has been praised for its innovative and inclusive approach to shapewear, and has partnered with Team USA for the Olympics and Fendi for a luxury fashion collection.
Most recently, Jens Grede teamed up with Tom Brady, the legendary NFL quarterback, to launch Brady, a performance apparel brand that focuses on versatility and quality. The brand is set to debut in December 2021.
Jens Grede Net Worth
According to Bologny.com, Jens Grede’s net worth is estimated at $30 million as of 2022. However, this figure might be outdated or inaccurate, as his businesses have grown significantly since then.
As of June 2021, Frame, Good American, and Skims together were expected to exceed $600 million in 2021 sales, with Skims accounting for more than $300 million. Skims also achieved a $1.6 billion valuation in April 2021, making it a unicorn company.
Jens Grede owns a stake in each of these brands, along with his wife Emma Grede and other shareholders like the Kardashian-Jenners, Theory founder Andrew Rosen, Imaginary Ventures, and Thrive Capital. He also owns a stake in Wednesday Agency, which continues to work with prominent fashion and lifestyle clients.
Additionally, Jens Grede lives in a lavish mansion in Bel Air that he bought from fashion mogul Serge Azria for $24 million in May 2021. The house has seven bedrooms, a library, a media room, a gym, two bars, and a 110-foot-long swimming pool.
Based on these sources of income and assets, it is safe to assume that Jens Grede’s net worth is much higher than $30 million. However, without knowing the exact details of his financial situation and tax obligations, it is impossible to give an accurate estimate of his current net worth.
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